Wednesday 26 February 2014

Adidas Own Goal

Adidas has scored an own goal with its jocular but sexist T-shirts for the Brazil World Cup. On the left is the Brazil Lookin' to Score Tee @ $25 (2014) for men. On the right is the female version I Heart Brazil Tee @ $22 (2014) with a bikini-clad bottom in the heart. They were offered for sale in the USA, but Brazil caught wind of them and wasn't amused, because it's still trying to shake off its reputation as a sex tourism hot spot. Embratur, Brazil's tourism board, threw a wobbler and Adidas - one of the World Cup's main sponsors and its ball provider - has withdrawn the offending T-shirts from sale (CLICK).


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