Doubt Kills

How's this for a powerful image? It's part of a new campaign which the British Heart Foundation has recently launched across London. The slogan that goes with it is "A chest pain is your body saying call 999". The reason for this campaign is that research has shown that more than 90% of Londoners don't know that one of the signs of a heart attack is a feeling of restriction in the chest. The artwork brilliantly visualizes this feeling. As the British Heart Foundation points out "Every five minutes somebody in the UK dies from a heart attack...". So, if somebody complains of chest pains or "tightness" in the chest, don't dither. Doubt kills. Call 999 immediately, then it's rest and reassurance for the casualty until the ambulance arrives. You could save a life. To learn more, click the title link.