Here's a perfect example of science beating art at it's own game. This amazing photo is one of many images of Liquid Sculpture™ by US photographer Martin Waugh. For last year's Smirnoff advertising campaign, he took 1,400 such images to obtain the three that were finally selected by the advertising agency! More recently he created images for a Coca Cola product launch. Click the title link for lots of technical information about this photographic technique on Martin's blog. For more examples of his Liquid Sculpture™ CLICK.