Friday, 30 July 2010

Met Safe

London's Metropolitan Police has launched its first ever youth website, aimed at 11- to 16-year olds. It's called Safe and it is hopeless. Click the title link if you don't believe me. The development of this pathetic website might have been improved if the fuzz had looked at what children actually search for on the Internet (CLICK). Okay, you can't have porn on a police website, but you could have a friendly face, ideally belonging to a glamorous and sexy policewoman. This graphic of a pseudo-American cop brandishing her truncheon is a tongue-in-cheek suggestion, but with serious intent. Give the thugs ... er ... cherubs a face they can send messages to. And remember that many of them are semi-literate or illiterate. So icons are essential.


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