British firm Captive Media has installed urinal-mounted, urine-controlled games consoles in the Gents loo of The Exhibit bar in Balham, south London. You can play a pub quiz in there or Heroes Of The Piste, a game in which you attempt to knock down penguins with left or right movements of your ... er ... joystick. The console unit has a 12 inch LCD screen behind toughened glass, so it can withstand splashback. Stickers in the bowl read "Start", "Left" and "Right" and mean what they say. Once started, penguins come sliding toward you. An infra-red sensor detects your direction of flow and you knock down a penguin or miss, according to the accuracy of your aim. BBC News tried it out, but cheated. Click the title link for its video. Of course this isn't designed merely to keep men entertained. Advertisers want to shove ads into every corner of our lives. The average pee lasts 55 seconds: plenty of time to sell you a Volvo. Commercials while I tinkle? No thanks.