Wednesday, 15 February 2012

Ryanair Ad Banned

The Advertising Standards Authority (ASA) proves yet again what a toothless old hag it really is. It has banned Ryanair adverts claiming Red Hot Fares & Crew!!! on the grounds of sexism, after receiving 17 complaints. "We considered that the ads were likely to cause widespread offence, when displayed in a national newspaper," moaned the ASA (title link). The ads actually promoted the 2012 Ryanair Cabin Crew Charity Calendar (banner above), the proceeds from which go to charity. The cabin crew models are all volunteers who have fun posing for glamour photos. They have raised £430,000 since the first calendar was published in 2008 (CLICK). This year they hoped to raise £85,000 for DEBRA's "Butterfly Children". What makes the ASA ban so farcical is that the calendar has sold out (CLICK)! How's that for shutting the stable door after the horse has bolted?


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