Pocket Money Loans

Artist Darren Cullen is so incensed by the payday loans phenomenon, with firms targeting childish adults with deceptive advertising, that he has set up a fake Pocket Money Loans shop in Finsbury Park, north London, to highlight the problem. His advertising offers pocket money loans to children aged from three upwards. In reality they are more likely to get a free lollipop. Darren is also concerned by the way firms use kids pester power to market products. Take a look at the cereals shelves in your supermarket to see what he means. And must you pass a barrage of sweeties on your way to the checkout? CLICK for a BBC video.