Protein World's daft advert Are You Beach Body Ready?
featuring an attractive model implies that you could look as good as she does if you take its protein supplement. Body image campaigner Juliette Burton sent Protein World a broadside and received the following reply: Why make your insecurities our problem?
Not the public relations department's finest hour! The advert is currently infesting London Underground and the Advertising Standards Authority has received 216 complaints, which it says are generally about what is seen as the campaign's promotion of an unhealthy body image. Unhealthy? She looks in great shape to me (CLICK