ASA Paranoid?

The Advertising Standards Authority (ASA) seems to be getting paranoid about feminism. It has ruled that an online advert by Belgravia Auto Valet showing two bikini-clad models getting themselves in a lather while washing cars was "sexist and degrading to women ... and likely to cause serious or widespread offence.” One person had complained! On the strength of that single complaint the ASA banned the advert. What has the ASA come to? Now take a look at the car-washing scene from Cool Hand Luke (1967). The film was brilliantly directed by Stuart Rosenberg and starred Paul Newman. George Kennedy won an Oscar for his performance.