The Last Kingdom

I wonder how the BBC decides to promote its programmes. Some, like East Enders, are flogged so often that you can't escape the commercials. Others, like The Last Kingdom, seem to be overlooked. Auntie's lack of confidence? Tonight the first episode of The Last Kingdom is aired at 9pm. Shown is Saxon boy Uhtred, played by Tom Taylor, watching the Danes' boats beaching near his father's village of York in AD 866. Uhtred is captured by Viking warlord Ragnar and raised as a Dane. Can Uhtred regain his Saxon inheritance? And do we care (CLICK)?