Wednesday, 20 August 2008

Visit London Campaign

London Advert - See the World, Visit London (2008)Will this image persuade foreigners to visit Ghetto London? The answer depends on how many of them recognize the River Thames snaking across Planet Earth. At the last census, in 2001, 25% of people living in London were foreigners (plus illegal immigrants). Why not ask some of them if they recognize the Thames before we waste £4m on a global advertising campaign? Too late! The campaign begins this week, when London becomes the official Olympic Games host city on 24 August. "British tourism chiefs hope..." (BBC News). Plonkers! If they had done their research, they would know whether this image will work or not. I don't think it will. It's too bleak.


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