Friday, 15 September 2006

Commercial Art

Digital Advert (detail)Wipe that sneer off your face! There are some top notch artists working in the despised field of commercial art. Here's a perfect example I came across recently: a detail from an online advert selling woman's dresses and hats. This is an unknown artist's digital creation that exudes beauty, elegance and sophistication to sell a product. Yet very little of the woman is actually shown; it's all subtle suggestion. So, how easy it is for a woman viewing this advert to put herself under that hat and imagine this is how she will look wearing it. Powerful consumer psychology as well as first-rate digital art.


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