Wednesday, 17 March 2010

Folding Plug Wins

The overall winner of the Brit Insurance Design Awards 2010 is Royal College of Art student Min-Kyu Choi for his brilliant redesign of the standard British three-pin plug. Choi's plug folds for easy packing and storage. I can see it being a big hit with electronics manufacturers, who must supply a connected plug by law in the UK. You can see all the winning entries and shortlisted designs at the Design Centre in London until 31 October. Click the title link for a BBC TV interview with Choi.


At 20/3/10, Blogger Paul said...

REALLY hope that this plug actually sees production...... not just another great idea that never takes off......

At 21/3/10, Blogger Coxsoft Art said...

Hi, Paul

I'm confident this one will take off. It's had a lot of publicity, including TV coverage, and it fills a gap in the market that nobody realised was there.


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