Lynx Ads Banned

Now here's a sunny advert for Lynx shower gels that is guaranteed to dispel SAD. The full length poster shows a woman in a bikini under a shower at a beach with the headline: "The cleaner you are the dirtier you get." Sadly the UK's Advertising Standards Authority (ASA) has banned this poster and five other Lynx ads for being sexually suggestive and demeaning to women (title link). ASA received 113 complaints, mainly from feminists I assume, but some from mums with young children. Nobody seems to have told Boots; I found this banner ad on its website today (CLICK). I wonder what ASA will make of the latest Specsavers TV advert (CLICK).