Crocodiles For Dentists

Today's most gripping art news story is that a dental practice in the UK has won the right to use a crocodile as its logo. Lacoste took The Dental Practice to court to protect its own crocodile logo, but lost its case. Crocodiles, it seems, are for everyone. Tom Geoghegan gets his teeth into the efficacy of dental logos for BBC News Magazine (title link). The National Health Service logo is the one I want to see. Shame New Labour decided to economize on our dental health.