Sunday 7 December 2008

Jack Daniel's Birthday

Michael Halbert - Jack Daniel's Birthday Campaign (2008) with kind permission of the artistAbove is the latest excellent scraperboard (US scratchboard) by Michael Halbert, showing his portrait of Jack Daniel for a Birthday Campaign to promote Jack Daniel's Tennessee whiskey primarily in the UK. Michael also created the scrolls, but a lettering artist added the wording at a later stage. To view much better graphics and to read Michael's stage-by-stage account of this project, click the title link. (I loved the advertising agency's quibble about the bags under Jack's eyes!) For an introduction to scraperboard and a close look at Michael's terrific image of a dog CLICK. To see his Californian castle for a wine label CLICK.

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