Brit Winners 2011

The Brit Insurance Design Awards winners 2011 have been announced (title link). I'll skip the silly light bulb and the boring old Boris bikes and go straight to the Graphics Award, won by Swedish Interactive graphics agency Forsman & Bodenfors with their novel idea for presenting the ingredients of 30 recipes in their Homemade is Best cookery book, created to promote IKEA kitchens. Of course I don't recognize half these ingredients. My idea of cooking is to nuke something in the microwave. CLICK for a BBC slide show of winning designs.